TY  - SER
AU  - Kapoor,Jagdeep
TI  - 9 brand shaastras: nine successful brand strategies to build winning brands
SN  - 8178293900(pbk.)
U1  - 658.827 22
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products
KW  - Marketing
KW  - Customer relations
ER  -