TY  - BOOK
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding
SN  - 1578517745
U1  - 658.827 22
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Brand name products
KW  - Business names
KW  - Popular culture
N1  - Includes index; Bibliography: p. 245-249
ER  -