Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding/ 
Douglas B. Holt 
 - Boston :  Harvard Business School Press,  c2004 
 - xiii, 265 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 245-249 
<br/><br/><label>ISBN: </label>1578517745  $ 29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business names<br/>Popular culture
<br/><br/><label>Dewey Class. No.: </label>658.827