TY  - BOOK
AU  - Hatch,Mary Jo
AU  - Schultz,Majken
TI  - Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding
SN  - 0787998301
U1  - 658.827 22
PY  - 2008///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Corporate image
KW  - Corporate culture
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -