Hatch, Mary Jo <br/><br/>
Taking brand initiative :  how companies can align strategy, culture, and identity through corporate branding/ 
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins 
 - San Francisco, Calif. :  Jossey-Bass,  c2008 
 - xxi, 266 p. :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0787998301  $29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image<br/>Corporate culture<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827