Hanlon, Patrick <br/><br/>
Primal branding :  create zealots for your brand, your company, and your future/ 
Patrick Hanlon 
 - New York :  Free Press,  c 2006 
 - xiii, 257 p.;  22 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 247 
<br/><br/><label>ISBN: </label>074327797X  $ 25.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Marketing<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.827