TY  - BOOK
AU  - Tellis,Gerard J.
AU  - Golder,Peter N.
TI  - Will & vision: how latecomers grow to dominate markets
SN  - 0070586764 (pbk.)
U1  - 658.800973 22
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - U.S
KW  - Brand name products
N1  - Includes index; Bibliograpy : p. 315-330
ER  -