Tellis, Gerard J.,  1950- <br/><br/>
Will & vision :  how latecomers grow to dominate markets/ 
Gerard J. Tellis and Peter N. Golder. 
 - New Delhi :  Tata McGraw-Hill Education,  2004. 
 - xviii, 340 p. :  ill.;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliograpy : p. 315-330 
<br/><br/><label>ISBN: </label>0070586764 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--U.S.<br/>Brand name products--U.S.
<br/><br/><label>Dewey Class. No.: </label>658.800973