TY - BOOK AU - Schalleer,Marcus TI - The lead ladder: turn strangers into clients, one step at a time SN - 9780070659575(pbk.) U1 - 658.85 22 PY - 2007/// CY - New Delhi PB - Tata McGraw-Hill Education KW - Target marketing KW - Business referrals KW - Consumer relations KW - Selling ER -