TY  - BOOK
AU  - Bhargava,Rohit
TI  - Personality not included: why companies lose their authenticity and how great brands get it back
SN  - 0070264724
U1  - 658.827 22
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Branding (Marketing)
KW  - Authenticity (Philosophy)
N1  - Includes index
ER  -