Bhargava, Rohit <br/><br/>
Personality not included :  why companies lose their authenticity and how great brands get it back/ 
Rohit Bhargava 
 - New Delhi :  Tata McGraw-Hill Education,  2008 
 - xvi, 300p. :  ill.;  22 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0070264724  Rs. 575.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Authenticity (Philosophy)
<br/><br/><label>Dewey Class. No.: </label>658.827