TY  - BOOK
AU  - Jain,Gautam Raj
AU  - Ahluwalia,Raunica
TI  - Marketing communications industry: entrepreneurial case studies
SN  - 9788178298689 (pbk)
U1  - 658.800954 22
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - India
KW  - Marketing
KW  - Public relations
KW  - Entrepreneurship
KW  - Case studies
N1  - Includes index
ER  -