Jain, Gautam Raj <br/><br/>
Marketing communications industry :  entrepreneurial case studies/ 
Gautam Raj Jain, Raunica Ahluwalia 
 - New Delhi :  Response Books,  2008 
 - xiv, 190 p. :  ill., ports.;  20 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788178298689 (pbk)  Rs.270.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--India<br/>Marketing--India<br/>Public relations--India<br/>Entrepreneurship--Case studies--India
<br/><br/><label>Dewey Class. No.: </label>658.800954