TY  - BOOK
AU  - Cheema,H.S.
TI  - Rural marketig: opportunities and challenges
SN  - 9788184885088
U1  - 658.800954 22
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Pub.
KW  - Marketing
KW  - India
KW  - Consumer behavior
KW  - Rural conditions
N1  - Bibliography: p. 309-313
ER  -