Applying qualitative methods to marketing management research / 
edited by Renate Buber,Johannes Gadner and Lyn Richards 
 - Basingstoke,Hampshire,England :  Routledge,  2004 
 - xx,292p. :  ill,charts;  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1403916608  £ 50.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Research--Methodology<br/>Qualitative research
<br/><br/><label>Dewey Class. No.: </label>658.80072 A