The development in marketing management : the case of the USA c. 1910-1940/
by Kazuo Usui
- Aldershot, Hampshire, Eng. : Ashgat Pub., c2008
- xii, 166 p.; 24 cm.
Includes index
Bibliography: p. 129 - 162
9780754606062 £55.00
Marketing--Management--History--United States--20th century Marketing--History--United States--20th century Marketing--Management--Case studies