Consumer-centric category management :  how to increase profits by managing categories based on consumer needs/ 
A C Nielsen with John Karolefski and Al Heller 
 - Hoboken, N.J. :  John Wiley,  c2006 
 - xi, 356 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0471703591  $ 39.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management<br/>Consumers' preferences
<br/><br/><label>Dewey Class. No.: </label>658.78