History of marketing thought - Tagare, G. V. (Ganesh Vasudeo), 1911-; Jones, D.G. Brian Donald Gordon Brian (Los Angeles, Calif. : SAGE, 2008)
v.1. xlii, 346 p. -- v.2. vi, 356 p. -- v.3. vi, 437 p.
Includes bibliographical references
Keywords: Marketing -- Philosophy