TY  - BOOK
AU  - Doty,Dorothy I.
TI  - Publicity and public relations
SN  - 9788189975319(pbk.)
U1  - 659.2 22
PY  - 2007///
CY  - Aminjikarai, Chennai
KW  - Publicity
KW  - Public relation
KW  - Market segmentation
KW  - India
KW  - Decision making
N1  - Includes index
ER  -