Doty, Dorothy I. <br/><br/>
Publicity and public relations/ 
Dorothy I. Doty 
 - 2nd ed. 
 - Aminjikarai, Chennai,  c2007 
 - ix, 208 p.;  19 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788189975319(pbk.)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity<br/>Public relation<br/>Market segmentation--India<br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>659.2