TY  - BOOK
AU  - Freeland,John
TI  - The ultimate CRM handbook: strategies and concepts for building enduring customer loyalty and profitability
SN  - 0071409351(pbk)
U1  - 658.812 22
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Customer relations
KW  - Management
KW  - Brand name products
KW  - Marketing
KW  - Customer loyalty
N1  - Includes  index; 'Glossary' : p.320-328
ER  -