A twenty-first century guide to Aldersonian marketing thought/ 
edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro 
 - Boston :  Kluwer Academic,  c2006 
 - xxii, 581 p. :  ill., ports;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0387261753  Euro169.95 
<br/><br/><label>Subjects--Personal Names: </label><br/>Anderson, Wroe
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8