TY  - BOOK
AU  - Turner,Marcia Layton
TI  - How to think like the world's greatest marketing minds
SN  - 0070531234
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Marketing executives
KW  - United States
KW  - Business people
N1  - At the head of the title : The leader's edge; Includes index; Includes bibliographical references
ER  -