Turner, Marcia Layton <br/><br/>
How to think like the world's greatest marketing minds/ 
Marcia Layton Turner 
 - New Delhi :  Tata McGraw-Hill Education,  2003 
 - xvii,190p.;  21cm. 
<br/><br/> At the head of the title : The leader's edge 
<br/><br/>Includes index. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0070531234  Rs.195.00 (pbk.) (cop. 2) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing executives--United States<br/>Business people--United States
<br/><br/><label>Dewey Class. No.: </label>658.8