TY  - BOOK
AU  - Asacker,Tom
TI  - A clear eye for branding: straight talk on today's most powerful business concept
SN  - 8188661538 (pbk)
U1  - 659.112 22
PY  - 2006///
CY  - Chennai
PB  - East West Books
KW  - Advertising
KW  - Brand name products
KW  - Industrial management
KW  - Organizational change
N1  - IIncludes bibliographical references
ER  -