Asacker, Tom <br/><br/>
A clear eye for branding :  straight talk on today's most powerful business concept/ 
Tom Asacker 
 - Chennai :  East West Books,  2006 
 - x, 142 p.;  20 cm. 
<br/><br/>IIncludes bibliographical references 
<br/><br/><label>ISBN: </label>8188661538 (pbk)  Rs. 150 /- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products<br/>Industrial management<br/>Organizational change
<br/><br/><label>Dewey Class. No.: </label>659.112