TY  - BOOK
AU  - Sharma,Sangeeta
AU  - Singh,Raghuvir
TI  - Advertising: planning and implementation
SN  - 8120329732 (pbk)
U1  - 659.111 22
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Advertising
N1  - Includes index; Bibliography: p. 463-467
ER  -