Sharma, Sangeeta <br/><br/>
Advertising :  planning and implementation/ 
Sangeeta Sharma, Raghuvir Singh 
 - New Delhi :  Prentice-Hall,  2006 
 - xviii, 478 p. :  ill.;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 463-467 
<br/><br/><label>ISBN: </label>8120329732 (pbk)  Rs.325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.111