TY  - BOOK
AU  - Calder,Bobby J.
ED  - J. L. Kellogg Graduate School of Management
TI  - Kellogg on advertising & media: the Kellogg School of Management
SN  - 9780470119860
U1  - 659.111 22
PY  - 2008///
CY  - Hoboken, N. J.
PB  - John Wiley
KW  - Advertising media planning
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -