Kellogg on advertising & media :  the Kellogg School of Management/ 
edited by Bobby J. Calder 
 - Hoboken, N. J. :  John Wiley,  2008 
 - xi, 292p. :  ill.;  24 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470119860  $29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.111