TY - BOOK AU - Yip,George S. AU - Bink,Audrey J.M. TI - Managing global customers: an integrated approach SN - 0199229833 U1 - 658.84 22 PY - 2007/// CY - Oxford PB - The University Press KW - Customer relations KW - Management KW - International business enterprises N1 - Includes bibliographical references and index ER -