Yip, George S. <br/><br/>
Managing global customers :  an integrated approach/ 
George S. Yip, Audrey J. M. Bink 
 - Oxford :  The University Press,  2007 
 - xiii, 272 p.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0199229833  £24.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>International business enterprises--Management
<br/><br/><label>Dewey Class. No.: </label>658.84