TY  - BOOK
AU  - Rai,Alok Kumar
TI  - Customer relationship management: concepts and cases
SN  - 9788120335387 (pbk.)
U1  - 658.812 22
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Customer relations
KW  - Management
KW  - Customer services
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -