Rai, Alok Kumar <br/><br/>
Customer relationship management :  concepts and cases/ 
Alok Kumar Rai 
 - New Delhi :  PHI Learning,  2008 
 - xvi, 247 p. :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120335387 (pbk.)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer services--Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.812