Consuming identities : global advertising , marketing and cultural indentity in India - Wright, Kimberly Anne; University Microfilms International, Ann Arbor, Mich.; Duke University, Graduate School, Department of Cultural Anthropology, 2001-- Dissertations (Ann Arbor, Mich. : University Microfilms International, 2007)
Memeograph copy by University Microfilms International, Ann Arbor, Mich.
Thesis (ph.D.)-- Duke University, Graduate School, Department of Cultural Anthropology, 2001
Includes bibliographical references
Keywords: Advertising -- India; Communication in marketing -- India; Women in the advertising