Mazzarella, William <br/><br/>
Shoveling smoke :  advertising and globalization in contemporary India/ 
William Mazzarella 
 - New Delhi :  Oxford University Press,  2003 
 - xvi, 364 p. :  ill.;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>019567040X  Rs.595.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--India<br/>Advertising--Social aspects--India<br/>Marketing--India<br/>Consumption (Economics)--India<br/>Globalization--Economic aspects--India
<br/><br/><label>Dewey Class. No.: </label>659.10954