TY  - BOOK
AU  - Shrum,L.J.
TI  - The psychology of entertainment media: blurring the lines between entertainment and persuasion
SN  - 0805846417
U1  - 659.1019 22
PY  - 2004///
CY  - Mahwah, N. J.
PB  - Lawrence Erlbaum Associates
KW  - Subliminal advertising
KW  - Advertising
KW  - Psychologcal aspects
KW  - Mass media
KW  - Persuasion (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index
ER  -