The psychology of entertainment media :  blurring the lines between entertainment and persuasion/ 
edited by L. J. Shrum 
 - Mahwah, N. J. :  Lawrence Erlbaum Associates,  2004 
 - xvi, 360 p. :  Ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0805846417  $79.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising<br/>Advertising--Psychologcal aspects<br/>Mass media--Psychologcal aspects<br/>Persuasion (Psychology)<br/>Manipulative behavior
<br/><br/><label>Dewey Class. No.: </label>659.1019