Mathur, U. C.  1938- <br/><br/>
International marketing management :  text and cases/ 
U. C. Mathur 
 - New Delhi :  SAGE,  2008 
 - 583 p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0761936404 (pbk)  Rs.495.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--India<br/>International trade<br/>International trade--India
<br/><br/><label>Dewey Class. No.: </label>658.84