TY  - BOOK
AU  - Johnson,Johny K.
TI  - Global marketing: foreign entry, local marketing, & global management
SN  - 0070667082 (pbk)
U1  - 658.84 22
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Export marketing
KW  - Management
KW  - Globalization
KW  - Economic aspects
KW  - Study and teaching
N1  - Includes bibliographical references and index
ER  -