Johnson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, & global management/ 
Johny K. Johansson 
 - 4th ed. 
 - New Delhi :  Tata McGraw-Hill Education,  c 2006 
 - xviii, 684 p. :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070667082 (pbk)  Rs.425.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing<br/>Globalization--Economic aspects--Study and teaching
<br/><br/><label>Dewey Class. No.: </label>658.84