TY - BOOK AU - Naylor,Mary AU - Greco,Susan TI - Customer chemistry: how to keep the customers you want-and say "good-bye" to the ones you don't SN - 0070587329 (pbk) U1 - 658.812 22 PY - 2004/// CY - New Delhi PB - Tata McGraw-Hill Education KW - Customer relations N1 - Includes bibliographical references and index ER -