Naylor, Mary <br/><br/>
Customer chemistry :  how to keep the customers you want-and say "good-bye" to the ones you don't/ 
Mary Naylor and Susan Greco 
 - New Delhi :  Tata McGraw-Hill Education,  2004 
 - xix,234p.;  23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070587329 (pbk)  Rs.195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812