TY  - BOOK
AU  - Robinette,Scott
ED  - Brand, Claire
ED  - Lenz, Vicki
TI  - Emotion marketing: the hallmark way of winning customers for life
SN  - 0070596190(pbk)
U1  - 658.8 22
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Marketing
N1  - Includes bibliography
ER  -