Robinette, Scott

Emotion marketing : the hallmark way of winning customers for life/ Scott Robinett and Claire Brand with Vicki Lenz; [foreword by Don Hall] - New Delhi : Tata McGraw-Hill Education, 2004 - xvii, 247p. : ill.; 23 cm.

Includes bibliography

0070596190(pbk)


Consumer satisfaction
Customer relations
Marketing

658.8