Robinette, Scott Emotion marketing : the hallmark way of winning customers for life/ Scott Robinett and Claire Brand with Vicki Lenz; [foreword by Don Hall] - New Delhi : Tata McGraw-Hill Education, 2004 - xvii, 247p. : ill.; 23 cm. Includes bibliography ISBN: 0070596190(pbk) Subjects--Topical Terms: Consumer satisfactionCustomer relationsMarketing Dewey Class. No.: 658.8