TY  - BOOK
AU  - Vilanilam,J.V.
AU  - Varghese,A.K.
TI  - Advertising basics!: a resource guide for beginners
SN  - 0761998101(pbk.)
U1  - 659.1 22
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
N1  - Includes index; Bibliography : p. 159-160; Glossary : p. 161-197
ER  -