Vilanilam, J. V. <br/><br/>
Advertising basics! :  a resource guide for beginners/ 
J. V. Vilanilam, A. K. Varghese. 
 - New Delhi :  Response Books,  c2004 
 - xi, 200 p. :  ill.;  24 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography : p. 159-160 Glossary : p. 161-197 
<br/><br/><label>ISBN: </label>0761998101(pbk.)  Rs. 295.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising agencies
<br/><br/><label>Dewey Class. No.: </label>659.1