TY  - BOOK
AU  - Tai,Jacky
AU  - Chew,Wilson
TI  - Killer differentiators: 13 strategies to grow your brand
SN  - 9789380032146
U1  - 658.8343 22
PY  - 2009///
CY  - Chennai
PB  - Westland
KW  - Brand choice
KW  - Consumer's preference
KW  - Sales promotion
KW  - Marketing
ER  -