Tai, Jacky <br/><br/>
Killer differentiators :  13 strategies to grow your brand/ 
Jacky Tai, Wilson Chew 
 - Chennai :  Westland,  2009 
 - 344 p.;  23cm. 
<br/><br/><label>ISBN: </label>9789380032146  Rs.595.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Consumer's preference<br/>Sales promotion<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8343