TY  - BOOK
AU  - Knapp,Duane E
TI  - The brandmindset
SN  - 0070584842(pbk)
U1  - 658.8343 22
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Brand choice
KW  - Brand name products
KW  - Cousumer's preferences
KW  - Consumer behavior
N1  - Incl. index; Incl. bib. ref
ER  -